Promotional Items what is so good about them? – 14th April 2009
You do hear mixed reports about the effectiveness of Corporate Gifts I would like to add my experiences and opinions to this debate. I work in marketing and I am an enthusiastic advocate of promotional items otherwise known as Promotional Products or Promotional Gifts. Other than very expensive and increasingly less useful television advertising Promotional Products can be the best way to get your product or service in the public eye and can be a great way of ensuring repeat business. I have seen these products work time after time. For example quality but cheap to buy in bulk Promotional pens, Promotional mugs, promotional keyrings and mouse mats getting great business for a small local house and shop maintenance company who did locks, glass, plumbing and electrical repair work the slogan was ‘keys, cracks, leaks and sparks call us for help’.
Promotional Pedometer with Distance & Calorie Counter
It worked the initial distribution of the branded goods gave an immediate increase in work. The follow up was that when a job was finished the tradesman would give a handful of pens or sometimes mouse mats and say ‘keep one pass one to a friend’. We also went to the local banks, and post offices leaving pens. The company provided its staff with branded Promotional clothing (quality work jackets), promotional shirts (discrete logo and phone number), promotional bags to carry tools and of course the same pens we gave everybody. So many of the staff were golf enthusiasts that we also distributed some Promotional golf products and PGA promotional umbrellas as incentives at the year end. It is slightly unusual to find a small company using Promotional Items quite so enthusiastically and successfully but the owners’ daughter, alright I confess it was me, had just done two years of a three year marketing degree and needed a summertime project.
Promotional Bicycle Kit
More usually larger companies, who need to establish a long-term relationship with current and potential customers, use corporate gifts. The Promotional Gifts they employ include Promotional shirts, promotional pens , promotional mugs , promotional bags, Promotional umbrellas, Promotional keyrings, promotional clothing , and promotional golf products of all types although in marketing we are always on the lookout for some novel or unique Corporate Gifts to augment these perennial favourites. We use many schemes to get the right Promotional Gifts to the right people sometimes we put different contact details on different items to measure which works best.
Promotional Sevenoaks File Folio
I will give an example of this we produce say 5000 Promotional Products with slogan1 and an email address address1@mycompany.com and 5000 similar products with slogan2 and an email address address2@mycompany.com to see which gets more traffic. In recent years we have replaced the email address with two web pages for example page1.mycompany.com and page2.mycompany.com and measured the traffic to them, this is probably more effective still. This technique is useful, of course we hope the 10,000 items will generate some sales and goodwill for the company, but much more importantly, we can also evaluate a sales message before using the message in a much more expensive media campaign.
Promotional Technical Tracksuit